We help B2B Companies Get More Sales

Without Paid Ads

At Rupertsonic, we run data-driven cold email Campaigns that fill your calendar with qualified leads - while you focus on closing deals.

We climb to the top 1 % together — powered by your wins.

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Cold Email Lead Gen System - Pitch Deck

Clarity Before Complexity

Let me walk you through exactly how your leads will be generated step by step

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The Core Problem We Are Solving

Most outreach fails for one simple psychological reason

Messages do not reach inboxes

The wrong audience receives the message

No warm up means no trust

Messages feel too generic so people ignore them

Which problem hits hardest for your business?

📧 Poor deliverability - emails going to spam

🎯 Wrong targeting - wasting time on bad leads

😴 Low engagement - people ignore our messages

⏰ Time drain - too much manual work

Let's Fix This Together

Overview of Our System

A predictable system has only four moving parts

Domain setup and warm up

Inbox setup and warm up

Decision maker list

Message flow

See If You Qualify Get Custom Breakdown

Domain Setup

We use our own domain and inbox system so your brand stays completely safe

Your brand remains untouched and protected

We use our own clean domains for sending

Our inboxes are already warmed and trusted

All technical setup happens on our side

Emails land properly in inboxes without risk to you

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Inbox Setup and Warm Up

We use our own warmed inboxes to create trust and safe delivery

Inboxes already warmed and trusted

Natural sending pattern

Friendly sender identity

High trust and safe inbox placement

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Decision Maker List

We reach out only to real buyers who can make a decision

Large volume list collected from trusted sources

Three layer verification and validation

Filtered to founders executives and directors

Only HR leaders and operational decision makers

No noise only relevant people

Get Your Custom List Strategy

Message Flow

A simple sequence designed around how humans respond to strangers

Message One

Context

Message Two

Relevance

Message Three

Reminder

Message Four

Soft ask

See Sample Messages

High-Converting HR SaaS Outreach Sequences

Message 1: Context

Subject: Quick thought on [Company]'s HR tech approach

Hey [Name],

Noticed [Company] is helping HR teams with [specific feature from their site]. The timing around [recent company news/funding/hire] caught my attention.

We work with HR SaaS companies on their outbound—specifically helping them reach HR directors and CHROs who actually have budget and authority.

Worth a quick chat?

[Your Name]

Message 2: Relevance

Subject: Re: Quick thought on [Company]'s HR tech approach

[Name],

Most HR tech companies struggle with the same thing—getting in front of the right HR leaders without burning their domain or wasting time on gatekeepers.

We've built a system that reaches decision-makers at mid-market companies (100-1000 employees) where HR actually has budget for tools like yours.

Would 15 minutes next week work to walk you through it?

Message 3: Reminder

Subject: Re: Quick thought on [Company]'s HR tech approach

[Name],

I know you're heads down. Quick context: we specialize in HR tech outbound.

What we do differently—we target HR Directors/VPs/CHROs at companies in your ICP, not recruiters or coordinators who can't buy.

If pipeline growth is on your radar, let's talk.

Message 4: Soft Ask

Subject: Re: Quick thought on [Company]'s HR tech approach

[Name],

Last note from me. If reaching more qualified HR leaders is something you're working on this quarter, I'd love to show you our approach.

If not, no worries—feel free to ignore and I'll stop bothering you.

Either way, best of luck with [Company].

What You Receive

Here is exactly what you receive from this process

Domain and inbox setup

Warm up

Target list

Message flow

Monitoring

Email sending system

Conversations booked when people reply

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Our Process

Our Framework for Generating Consistent Leads

Setup & Warm-Up

We set up new domains, configure SPF, DKIM, and DMARC records, and create multiple outreach inboxes. Each is slowly warmed up to build sender reputation and ensure strong deliverability.

ICP & Lead Sourcing

We define your Ideal Customer Profile - industries, roles, company size, and pain points - then build and verify targeted lead lists using tools like Clay or Apollo.

Copywriting & Testing

We craft multiple subject lines and email variations, A/B test them, and refine based on open and reply rates to find what converts best.

Outreach & Sequencing

We launch tailored campaigns in tools like Instantly, using sequences with 3-5 follow-ups. Engagement is tracked for consistent optimization.

Performance & Scaling

We monitor key metrics, analyze results, and scale what works - ensuring your campaigns consistently generate qualified leads and booked calls.

Analytics Insights

Track performance and refine strategies with actionable insights in real time.

Cold Email ROI Calculator

See Your Meeting Probability in 30 Days

Adjust the sliders to estimate expected replies, meetings, and the probability of at least 1 meeting.

Your Campaign Settings

Monthly Outreach Emails 25000

Total emails you send in 30 days.

Average Reply Rate % 2.5

Percent of recipients who reply.

Meeting Rate from Replies % 5.0

Percent of replies that convert into meetings booked.

Close Rate from Meetings % 20

Percent of meetings that convert into customers.

Average Client Value $5700

Used only to estimate potential revenue.

This calculator shows estimates and probability. It does not guarantee results.

Your Potential Results

Estimated Replies

Emails times reply rate

625

Expected Meetings

Replies times meeting rate

Expected Customers

Meetings times close rate

Potential Revenue

Expected customers times client value

$34,200

Probability of at least 1 meeting

79.2%

Based on your meeting probability per email

Probability of at least 1 customer

45.1%

Based on your customer probability per email

Want us to build this system for you?

Book a call and we will review your offer, list, and deliverability setup.

Get My Free Cold Email Audit

SYSTEM FIRST

Scale outbound without hiring more reps or wasting on ads

We build a clean cold email engine that you can run every month with visibility, control, and a simple weekly routine.

Done for you setup and launch
Real human personalization and testing
Transparent tracking so you see what is happening

Deliverability focus

Weekly optimization

No fake promises

Book a strategy call

No pressure. We review your targeting, messaging, and deliverability setup.

Outbound Control Center

Inbox health

score

Daily checks

Light

system review

Angles tested

Ongoing

monthly iteration

Month one build progress

In build

Domains and inbox setup Done

Lead list and verification In progress

Copywriting and sequencing In progress

Launch and optimization loop Queued

status

ok inbox placement monitoring enabled

ok bounce protection rules applied

ok weekly report template ready

note results depend on offer, list, and market fit

TESTIMONIALS

Hear What Our Clients Have to Say

Sophia Reynolds

Director

"In 3 weeks we booked 12 qualified HR demos all from cold email no ads no stress."

Mia

Project Manager

"They did not just build campaigns they built predictability. Worth every dollar."

Ava

Operations Coordinator

"The calls were with actual decision makers. That alone makes them different."

Frequently Asked Questions

Your Questions, Answered Clearly

How long until I see meetings booked?

Most clients start seeing booked meetings within two to three weeks after campaign launch. We focus on fast wins while we scale volume and quality.

Do I need to run ads or use LinkedIn?

No. Our system is built to generate meetings using targeted outbound email and smart follow up. If you want LinkedIn added later we can include it.

What results can I expect in the first month?

We do not guarantee a specific number of meetings in month one. What we do guarantee is the work: system setup, lead sourcing, campaign launch, daily monitoring, and continuous optimization. Outcomes depend on product market fit, targeting, and inbox deliverability.

How do you source and verify prospects?

We use a mix of verified databases and manual research. Every email is validated and duplicates are removed before outreach to keep bounce and spam risk low.

Is this compliant with GDPR and CAN SPAM?

Yes. Every campaign follows international outreach rules. We include required opt out options and respect privacy requests immediately.

Who handles responses and booking?

We can handle reply triage and calendar booking for you or hand over warm replies to your sales team. Most clients choose the done for you option to keep momentum.

What does onboarding look like?

Onboarding includes a short strategy call, list approval, messaging approval, inbox warm up and a campaign launch checklist. You will get weekly progress updates.

Ready to Get More Leads From Cold Email?

Let's build a cold email system that brings meetings straight to your inbox!